Alps Cookie Policy
Our site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.
What are cookies?
A “cookie” is a small file of letters and numbers that we store on your computer, tablet or phone if you agree.
The cookies we use
We use the following cookies:
Strictly necessary cookies
These are cookies that are essential for the operation of our Site. These essential cookies are always enabled because our Site won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our Site.
| Location | Name | Function | Lifespan |
| connect.alps.education | .AspNet.SharedCookie | Identifies you as a logged in user to the site | Duration of session (until you logout) with a max life span of 24 hours. |
| connect.alps.education | ALPS_WEB_TOKEN | Identifies you as a logged in user to the site | Duration of session (until you logout) with a max life span of 24 hours. |
Functionality cookies
These cookies are used to recognise when you return to our website. This enables us to personalise our content for you and remember your preferences (such as your user name, language or the region you are in). For instance, a website may be able to provide you with news or updates relevant to the policies you buy. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customise. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
| Location | Name | Function | Lifespan |
Connect.alps.education, Alps.education, Alps-va.co.uk | __cfduid | The “__cfduid” cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. | One year |
| Connect.alps.education | Alkemygold.Alps.Yeti.__SESSION | Keeps information about current sessions | Current session only |
| Connect.alps.education | alpsSavedGradepointTrend | Stores Gradepoint | 60 days |
Third Party Cookies
Please note that the following third parties may also use cookies on our website and Connect platform, over which we have no control. These third party cookies are likely to be analytics, performance or targeting cookies. We have listed each provider below along with a description of what their cookies do and a link to their privacy policy for further information.
| Provider | Type of cookie | Where present | What it does | Privacy policy |
| Google Analytics | Analytics | Website and Connect platform | Provides statistics on how visitors use our site and Connect — pages visited, session length, traffic sources. Data is statistical and does not identify you personally. | Google Privacy Policy |
| Hotjar | Analytics / UX research | Website and Connect platform | Records anonymised session data (mouse movements, clicks) to help us identify usability issues and improve the experience. Does not collect personally identifiable information. | Hotjar Privacy Policy |
| Amplitude | Product analytics | Connect platform | Helps us understand how users navigate and use Connect — which features are used most and where difficulties arise — so we can prioritise improvements. | Amplitude Privacy Policy |
| Microsoft (Application Insights) | Performance monitoring | Connect platform | Monitors the performance and reliability of Connect — detecting errors or slow-loading pages to help us keep the service running well. Information may be stored in the US or Europe. | Microsoft Privacy Statement |
| Zoho | Marketing and engagement | Website and Connect platform | We use Zoho tools for live chat (SalesIQ), email marketing (Campaigns), contact forms (Forms), demonstration bookings (Bookings), and site behaviour analysis (PageSense). Data is stored on EU servers and does not include personally identifiable information. | Zoho Cookie Policy |
| YouTube | Embedded video content | Website | Set when you view a page containing an embedded Alps YouTube video. May include cookies relating to video playback and, if you are signed into a Google account, your viewing activity may be associated with that account. | Google / YouTube Privacy Policy |
| Prismic | Content management | Website | We use Prismic as our website content management system. It may set a technical cookie for content preview and delivery purposes. This cookie does not collect personal information about visitors. | Prismic Privacy Policy |
To deactivate the use of third party advertising cookies, you may visit the relevant consumer page to manage the use of these type of cookies.
Cookie preferences
When you first visit our Site, you will see a notice on the home page explaining that we use cookies, along with a link to this Cookie Policy. You can choose whether to accept or reject non-essential cookies at that point.
Please note that if you choose to disable or reject cookies that are strictly necessary, some parts of our Site may not function properly and you may not be able to access all features.
Managing cookies
You can control how cookies are used on your device through your browser settings. Most browsers allow you to:
- block or delete cookies
- set preferences for certain websites
You can find more information about how to manage cookies in the “Help” section of your browser. You may also be able to control similar technologies (such as Flash cookies) through your browser or add-on settings.
More information
For more information generally on cookies and how to disable them please go to the Information Commissioner’s webpage on cookies: https://ico.org.uk/for-the-public/online/cookies
July 2026