Our philosophy

We believe the right analytical tools have the power to help every student aspire to more. Since 2001, this philosophy has driven us to create some of the best insight analysis in the education sector. While our sophistication has multiplied, our purpose has remained the same – to reveal stories, give new perspectives, help teachers make informed decisions and encourage every student to achieve their maximum potential.

Our history

Dr Kevin Conway CBE developed the thinking behind Alps during a 25-year career in education. He strongly believed in the power of analytical insight in helping people from all backgrounds to achieve their potential. His techniques were first put into practice at Greenhead College, Huddersfield, while he was principal from 1987 to 2001, a period in which Greenhead was transformed from an average college into one of the top performers in the country.

Kevin founded Alps following his retirement as a way of sharing his vision and ethos: that each person is an individual, an exception, and is to be valued. He applied this to both students and staff. He was renowned for his vision, leadership and strong faith, and was unstinting in his efforts to encourage all teachers to realise the potential of their students.

Kevin sadly passed away in 2012, but he left a powerful legacy. His passion and philosophy still drive us, and Alps now provides analysis and training to hundreds of schools and colleges every year.

Alps’ 3 underlying principles

Our values

Compassionate rigour

We’re committed to putting students at the centre of all our endeavours. We believe the way to do this is to set demanding but achievable targets for both staff and students. We also believe in challenging everyone to be aspirational, holding poor performance to account, whilst giving teachers effective tools and support to help their students pupils achieve as much as possible.


Every single student should be encouraged to achieve to the very best of their ability.


We believe every student’s targets should be based on ability, not their social background, ethnicity or whether they’re male or female.


We’re at the forefront of educational innovation and excellence. We’re committed to our partners and provide a service of outstanding quality.

Our team


Mary joined Alps in 2004 and has been the Chief Executive since 2009. As the daughter of Dr Kevin Conway, the founder of Alps, Mary ensures the company continues to deliver high quality analysis and training to schools and colleges, whilst the core of the Alps philosophy, which is improving the life chances of students, remains at the heart of what we do.

Commercial Director

Primarily responsible for the development of Alps within new groups of schools, colleges, academy chains and local authorities, Toby now oversees our growth internationally. Since joining Alps in 2004, Toby has met with teachers, senior leaders and education authorities on a daily basis and counts working together to help students achieve the best that they can as the most enjoyable aspect of his role.

Partnership Director

Prior to joining Alps in 2011, Steve worked in schools, GFE and sixth form colleges throughout a long and varied career, latterly as principal for nine years. Due to his background in schools, Steve provides strategic direction to the company, helping drive our mission to empower staff as they support the progress of their students.

Software Lead & Senior Back-End Developer

Korey joined Alps in 2019, he is a Microsoft certified solutions developer (MCSD) and brings a wide spread of technical knowledge to the team. He is enthusiastic about technology and enjoys overcoming complex tasks to help create intuitive and effective systems. He and the team are continually working hard on improving Connect Interactive and Connect Data, using modern technologies and best practises to ensure they deliver a quality product.


Ross leads Alps Software Development and Data teams and is responsible for the Product Roadmap. Working closely with Alps clients Ross is passionate about ensuring that Alps products continue to exceed expectations. Prior to Alps Ross has 15 years of technology Senior Management experience across a variety of sectors and has worked with a number of businesses from early stage start-up through MBO and public listing.

Director of Education and Product Development

Sue joined the Alps team in 2016, having worked as Deputy Head at Windsor Girls’ School. As a Deputy, Sue used Alps extensively to raise standards of attainment across the sixth form and now uses this experience to deliver training to teachers and school leaders. Sue finds helping staff get the most out of their Alps analysis in order to drive aspiration in their students as one of the most enjoyable parts of her role.

Marketing Manager

Freddie joined the company in 2020 to help grow the Alps brand domestically and overseas. With a wealth of experience in EdTech sales and marketing, Freddie is tasked with delivering a fantastic client experience from the first interaction to Alps super advocate.



Senior Educational Consultant

John was recruited to work with Alps in 2008, while he was working at Little Heath Comprehensive School. At Little Heath, John used Alps to achieve top 2% performance in value-added terms. He also worked with schools regionally and nationally through the Raising Achievement Partnership Programme. Despite leaving Little Heath in 2012, John works as an associate for seven secondary schools and is the secondary advisor for an academy group.

Senior Educational Consultant

Prior to joining Alps, Ian was the Vice Principal of John Leggott College. Ian was also the Director of Teaching and Learning at Greenhead College, where he worked with Dr Kevin Conway establishing Alps. Due to his experience as a senior leader, Ian brings an understanding of the challenges that schools and colleges face, thus helping SLT to set the strategic direction, and empowering the classroom teacher to get the best out of their students through using Alps.

Educational Consultant

Ian Piddington joined the team in 2016. He was previously a Deputy Head at Farlingaye High School, leading a large sixth form. As an Alps consultant, Ian has seen how a training session with engaged staff can provide the catalyst for positive change, with Connect being the tool through which professional conversations can take place.

Senior Educational Consultant

Karen was at Greenhead College, where she was head of one of the largest A level chemistry departments in the country, with well over 800 students and rated an outstanding grade one by Ofsted. Having worked with Dr Kevin Conway at the college, she joined Alps in 2013 and draws on her 33 years of experience to help teachers get the most out of their Alps analysis.

Educational Consultant

Steve has worked with Alps since 2013. Prior to this he was Deputy Headteacher at Desborough School where he had over 10 years’ experience of using Alps in raising sixth form achievement. He believes that what makes Alps different isn’t just our ability to analyse data, but the provision of educational expertise to then contextualise that analysis and empower staff to implement real change in the lives of their students.

Data Team Leader

Dave and his team work hard behind the scenes researching Big Data in order to produce the all-important Alps benchmarks that are used in our reports.

Customer Support Team Leader

Mike joined the Alps team in 2014 and leads our Customer Support department. With 15 years of experience in customer support roles, Mike’s focus is ensuring Alps’ clients receive consistently excellent service from Alps. Prior to working at Alps, he coordinated the Customer Service department of the UK’s leading debt advice charity for 7 years.

Compliance Manager

Nicola joined Alps in 2012. As Compliance Manager, she works closely with the Alps team to comply with ISO27001 and upkeep our GDPR responsibilities. As part of the role, Nicola ensures that our policies and procedures maintain our high level of customer service whilst ensuring our clients’ security. Nicola is committed to the Alps philosophy and core values, through internal analysis, development of products, and innovation.

Operations Team Leader

Kerrie joined Alps in 2012 and has experience of working in customer service for the last decade. As team leader of the Operations Team she coordinates training sessions for Schools and Colleges, liaising with Alps consultants to enable them to deliver valuable, dynamic events across the country. Kerrie and her team are also the first point of call when contacting the Alps office, assisting with a number of exciting projects across the business.

Contracts and Finance Manager

Mary works closely with new and current clients and enjoys building long-term, successful relationships with schools and colleges, Local Authorities and MATs. Mary joined Alps in 2008 and has watched as the number of schools and colleges taking Alps has grown, whilst our core philosophy remains the same.

Where next?

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